Advertise

Put your better product in front of people leaving a worse one.

Every entry in this catalog is a person actively looking for an escape route. If you make the thing they should switch to, this is the most context-rich audience you'll find.

What we're looking for

Products that have stayed good.

This site exists to point people at alternatives that haven't gotten worse. So our bar for advertisers is the same bar the rest of the catalog is held to:

No bait-and-switch. Pricing is honest. Features aren't silently removed. The product today is the product the marketing describes.
No surveillance economics. Your business model isn't built on harvesting and reselling user data.
A clear opposition. Your product directly competes with — and meaningfully improves on — a product or category that has measurably declined.
A track record. You've been around long enough that “hasn't enshittified yet” is a real claim, not an aspiration.

We'd rather have ten honest sponsors than a hundred listings we don't believe in. Not every application gets a slot.

Why it converts

High-intent, in-context, no banner blindness.

Most ad inventory on the web is broadcast: showing a graphic card game to someone reading a news article. Conversion is bad because intent is missing. Here, intent is the whole product.

Someone landing on the page for, say, “Netflix” isn't there casually. They got there by searching for Netflix's flaws, or by clicking through from a curated alternatives list. They are, by definition, considering a switch. Your product appears next to the thing they're leaving, with a real explanation of why it's the better choice.

No display networks. No retargeting pixels. No autoplaying video. Just placement on the page where the decision is actually being made.

How it works

We're still figuring out the exact model.

Honest disclosure: this site is new, and we haven't locked down a one-size-fits-all rate card yet. Likely models, in rough order of how we're thinking about them:

Sponsored alternative slots — your product appears, clearly labeled as sponsored, in the alternatives list on relevant catalog pages. Flat monthly fee.
Affiliate listings — we link to your product with a tracked URL and earn a small cut of any sales. Zero risk to you.
Editorial features — for products that fit unusually well, a longer-form writeup that argues the case for switching.

Tell us in the form below what you'd be open to, and we'll come back with what fits. We'll never run programmatic ad networks, autoplay video, or anything that degrades the reading experience — running enshitification-style ads on an anti-enshitification site is a joke we're not willing to make.

Apply

Tell us about your product.

We read every application personally. The more concrete you can be about what your product does and why it's a real alternative, the easier it is to find the right slot.