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Software

Google Search

Google

Shitification Level5 / 5

First page increasingly dominated by ads and SEO-optimized content farms; useful results often appear below the fold.

Notably declining since 2020.

Evidence

Multiple studies (e.g. University of Leipzig 2024) document declining result quality on commercial queries.

Source →

What to use instead

Alternatives that haven't (yet) followed the same trajectory.

  • Kagi

    Kagi Inc.

    Paid, ad-free search engine. No tracking, customizable result ranking, AI summaries opt-in.

    Visit Kagi →

  • DuckDuckGo

    DuckDuckGo, Inc.

    Free privacy-focused search. Fewer SEO content farms than Google on most queries.

    Visit DuckDuckGo →

Know another good alternative? Suggest one →