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Food & Beverage
Hershey's chocolate
The Hershey Company
Shitification Level
5 / 5
Multiple products quietly reformulated — real chocolate replaced with cheaper vegetable-oil-based coatings. Texture has been widely described as waxy or rubbery.
Evidence
Viral 'like rubber' reaction in 2025; members of the Reese family have publicly objected.
What to use instead
Alternatives that haven't (yet) followed the same trajectory.
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